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Return on Investment: 3D for Architecture
"CraneDigital saved us from making a half-million dollar mistake."
Chuck Rehmer
Project Manager at West Fork Village
Greeley, Colorado.
After 3D modeling the prime luxury condominium unit in the computer, developers and investors were disappointed in the layout and overall feeling of the residence.
They quickly determined that, if constructed as was originally designed, it's marketability would be compromised.
This discovery sent architects and planners back to the drawing board to move walls allowing in more sunlight, increase vaulted ceilings and expand the entrance and main living areas.
The result: phenomenal sales success.
In any business, the return on investment is a critical success factor when making decisions. When it comes to marketing, it's difficult to directly measure how a certain expense will actually pay for itself down the road.
CraneDigital now provides you with at least one tangible way to measure ROI by incorporating 3D into your marketing strategy.
In the life-cycle of product development, time to market, economy of effort and managing resources is critical. Often times companies large and small duplicate efforts and resources for lack of planning and insufficient project management at the outset.
The 3D production path allows you to construct, store, and re-use all digital assets developed during the course of a project.
Examples:
1. Once an object is modeled (the shape of the object defined) and surfaced (the color, texturing, decals, paint schemes, etc.) it now lives in the computer. Virtually anything can be done with it.
2. Re-purposing your CAD files for use in marketing material is a tremendous way to not only increase your ROI, but streamline the path from R&D to actual sales, all before the product is ever manufactured. Architectural work is a prime example of this process. "CraneDigital saved us from making a half-million dollar mistake," said Chuck Rehmer, Project Manager at West Fork Village Luxury condominiums, Greeley, Colorado.
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